Brand activation for live events

Downtime
is prime
time.

The queue. The set break. The halftime. These are not dead moments — they are the highest-attention windows your brand will ever have. Plyz. turns them into experiences your audience participates in, remembers, and associates with you.

Talk to us → See the platform
~£2.34
Cost per opted-in lead From a live festival activation
98%
Game completion rate Players who start, finish
Zero
App download required Scan, play, win — in the browser
The opportunity

The moments brands
have always
overlooked.

Live events create the most receptive audiences in existence — physically present, emotionally engaged, and idle. A festival set break. A stadium halftime. A queue outside the gates. These are not inconveniences. They are the highest-attention windows your brand will ever have — and right now, nobody owns them.

01
The queue
The first impression of your event. 20–45 minutes of anticipation, social energy, and a phone in every hand. The brand that makes this moment enjoyable is the brand people remember inside.
02
The set break
Between headliners, the energy does not drop — it searches for a direction. A branded game on the venue screen or at your stand gives it one. Your brand becomes part of what people talk about that night.
03
The halftime
A stadium at halftime is tens of thousands of competitive, tribally loyal people — still buzzing, not ready to stop. A live leaderboard on the big screen makes your brand the centrepiece of that energy, not a banner in the background.
04
The brand stand
Most activation stands are passed by. A Plyz. game gives people a reason to stop, play, and win something real. The crowd comes to you — and leaves having had an experience with your brand, not just seen a logo.
How it works

Scan. Play. Win.

Four steps. Under two minutes. Any smartphone. No app download. Works on congested festival WiFi.

01 — Brand
Launch your campaign
Configure your game, brand colours, prize tiers, and lead form in 10 minutes. No technical knowledge required. QR code generated and ready before doors open.
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02 — Place
QR goes anywhere
Venue screens, wristbands, banners, printed stands, staff shirts. One code. Entire event covered. No hardware installation required.
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03 — Play
Instant in the browser
Game loads in the player's browser the moment they scan. No account, no download, no friction. Runs on stadium WiFi with thousands of concurrent players.
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04 — Data
Lead captured
Prize code appears on screen at game end. Player claims it at your stand. You receive a consent-based lead — name, email, play data — in real time, in your dashboard.
The commercial case

Better leads.
Better cost.
Better context.

Plyz. delivers consent-based leads from people physically at your brand's event — at peak attention, opted in, and contextually relevant. No other channel reaches this audience at this price.

£2.34
Target cost per opted-in lead
Based on: £1,500 campaign · 20,000 attendees · 4% scan rate · 80% lead capture rate = 640 opted-in leads.

Cost per lead comparison (UK, 2025)

Facebook / Instagram ads £46.38
Source: Superads UK, 2025
Event sampling (no digital) £8–25
Email list (cold, low intent) £1–5
Plyz. — opted-in, live event ~£2.34

Facebook leads are captured from people scrolling on a sofa. Plyz. leads are captured from people standing at your event, playing your branded game, at peak social energy.

Live product

Your brand
on the big screen.

A live leaderboard during halftime or a set break makes your brand the centrepiece of the crowd's attention — not a logo in the corner. Thousands of people watching, competing, and winning in your name.

  • → Rankings update in real time as players submit scores
  • → Prize tiers stay visible — drives competitive replay throughout the break
  • → Instant prize code on screen — claimed at your bar or stand immediately
  • → Full white-label — players see your brand only, never Plyz
  • → Configurable on venue screens or individual player devices
Heineken × Glastonbury — Set Break
Live
1
SJ
Sarah J.
Free pint
11,840
2
MK
Marco K.
Free pint
10,210
3
PR
Priya R.
Free pint
9,560
4
TW
Tom W.
8,990
5
CF
Claudia F.
7,340
6
AD
Alex D.
6,870
312 players · 48 min remaining 5 prizes remaining
Platform

Built for live.

Every component engineered for the conditions of a real event — not retrofitted from a marketing tool built for offices and desks.

10-minute campaign setup
Game, brand colours, prize tiers, lead form — all configured in a guided dashboard. No developer. No agency build time. Ready before doors open.
Works on any network
Games are served from edge cache — they load once and run locally on the player's device. Works reliably in a stadium with 50,000 people on shared WiFi.
Instant prize delivery
Prize codes display on-screen the moment the game ends. No email, no wait. The player claims at your bar or stand immediately. Real-time cap management prevents over-redemption.
Live lead dashboard
Every play generates a consent-based lead: name, email, score, timestamp. Access during the event and export at any point. CPL calculation built in.
Two activation formats
Time-boxed competition with a venue-screen leaderboard for set breaks and halftimes. Ambient persistent game with instant probability prizes for queues and brand stands. Choose the format for your context.
Full white-label
Every element — game skin, colours, logo, prize messaging, lead form — customised to your brand. Players never see Plyz. They see your brand at its best.
Where Plyz. works

Every crowd.
Every break.

Plyz. adapts to any live event context. The format — competition or ambient — is chosen to match the energy of the moment.

Music
Festivals & Concerts
Between headliners, tens of thousands of attendees have 30 minutes and a phone in their hand. A branded competition on the main screen or at your sponsor stand turns that gap into a measurable campaign.
Set break · queue activation · brand stand · wristband QR
Sports
Halftime & Intervals
A stadium at halftime is thousands of competitive, tribal, high-energy people still buzzing from the first half. A live branded competition on the big screen channels that energy — making your brand the thing the crowd experiences together during the break, not just another logo in the concourse.
Football · rugby · cricket · basketball · tennis
Brand
Stands & Queues
A frustrating queue becomes a memorable first impression when it ends with winning a prize. A passed-by stand becomes the most talked-about spot on the floor when it has a live game and real rewards. Plyz. makes your physical presence at an event something people seek out, not walk past.
Brand stand · entry queue · sponsor zone · sampling activation
Work with us

Built for brands,
agencies, and
event operators.

Three types of partners. Three distinct value propositions. All three win from every activation.

For brands & agencies
Be the brand that made the moment.
The brands people remember from a festival are not the ones with the biggest banner — they are the ones that gave the crowd something to do. Plyz. puts your brand at the centre of the experience during the moments audiences are most open, most energised, and most receptive to you.
  • A branded activation the crowd chooses to participate in
  • Live leaderboard on the venue screen — your brand as entertainment
  • Instant prizes that create a genuine association between your brand and winning
  • Full white-label — players experience your brand, not ours
  • Every interaction captures a consent-based lead in real time
Talk to our team →
For event operators
Give your crowd a better experience.
Dead time is not neutral — it is the moment an audience decides how they feel about your event. Plyz. turns set breaks, halftimes, and entry queues into moments your attendees actively enjoy, funded entirely by the brand sponsors who are already there.
  • Brand-funded entertainment for your audience — zero cost to you
  • Queue activation turns frustration into a positive first impression
  • Leaderboard on your main screen is content, not advertising
  • Enhances the experience your sponsors are paying to be part of
  • A premium activation tier to offer brand partners at renewal
Partner with us →
Get started

Give your crowd
something to feel.

Tell us about your event. We will design an activation that fits your brand, your audience, and the moment.

contact@plyzapp.com → See the platform